Conversion rate of legal leads is of paramount pertinence when you aspire to pursue good in your legal sales work.
Indeed, that is the reason you call the clients, pursue follow up, email them, and let them know about your work projects.
Certainly, You need the leads which have been generated from a number of firms give you the conversions.
So, basically you aspire to know about the conversion rate. After all, it is with this, that you will be able to do better in your work realm.
There have been surveys considering the conversion rate of legal leads.
And, the Martindale-Nolo survey has given some of the most promising results.
They aspired to find out the average number of days and leads which they undergo before the first client was finalized.
- They conducted the survey on 1,557 clients which were new.
- The survey resulted that it took almost 13.4 leads before the first client could be retained.
- As per the number of days, it was 28.7 days counted before keeping hold of the first client.
This survey also provided with some pertinent findings about the result:-
- The attorneys who gained and retained the first client faster were always those who were quick to respond. So, you see that the manner in which you handle the clients is IMPORTANT. You are bound to benefit with the code of conduct.
- The second finding is that the attorneys who follow the best practices always retained the first client faster. After all, the practices have a lot of impact on the client. In fact, make sure to take care of the aspects like your profile, how you are handling the need of the client, the way you are listening to them. These definitely have a positive effect on the prospective clients.
So, make sure that:
- you have the right people in your firm; those, that the clients like coming to.
- it is imperative to have the right system working for you. You need set of protocols.
You need the well developed checklists.
You also need teams which are well trained by you. These will definitely pave the way for the best of the conversion rate.
Due diligence showcased in every aspect of your work front. And, do not obliterate the system which pursues the follow up.
But, of course the client needs to know that you are interested in giving them the legal aid required.
You can hire a team to take care of all of these. Or, you can get the right software.
It completely depends on you, as how you make yourself presentable in the manner that it attracts and retains the clients.
