The primary purpose of Email Marketing is to reach the target audience. Those who say, Email Marketing is outdated; there are over 3.9 billion existing Email users.
It is expected that the number will grow up to 4.3 billion by 2023.
So, if you are not using Email Marketing, you are missing your grip on a higher part of your target audience.
5 Reasons You Should Never Lose Your Grip on Email Marketing
Email Marketing is one of the best ways to reach your audience at an affordable price.
Over 73% of B2B businesses get successful results through the use of Email Marketing.
- Content Marketing and Organic Lead Generation:
Over 90% of online businesses, that is, 9 out of 10 Digital Marketers use Email as a source of content marketing. Nearly 87% of them receive a high return on investment.
The returns can be as high as 41 dollars profit at the expense of 1 Dollar. It is because content marketing leads to lead generation, which in turn gives an advantage.
- Customer Acquisition and Retention:
Nearly 81% of the SMBs use Email Marketing as their primary customer acquisition channel. Also, there are higher chances for the retention of your previous customers.
SMBs have an 80% retention rate. It is much higher than other methods of Marketing.
- Direct Connection With Personalised Emails:
Most of the marketers fight over the opening rate of emails. The opening stats of Emails is 27% back in 2019. Well, it is the case of regular marketing emails.
When you personalize the subject line of your emails, it has higher open rates of approximately 50%. It helps you with a direct connection to the clients.
- Follow-up Emails Increase Your Sales By 69%
When you follow-up with your customers, it shows a sense of personal communication. Sending a reminder for the cart items through mails can increase your sales to 69%.
There is no other way that can boost your revenue to such an extent.
Nor the social media nor any clicks can be helpful for such interaction.
- 49% Audience Like To Receive and Respond to Emails:
49% of email users say they love to see a newsletter from their favourite brand. They like to read about the new collection and the latest updates.
In short, half of the audience not only welcome but also wait for your mail. If you miss doing that, you are losing your hold on target customers.
The scope of Email Marketing is never-ending. Social Media Marketing, SEO, advertisements, everything is helpful, but having a strong Email list is always a plus for your business promotions.
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