A lead is a person or company who has an interest in the products or services that your business offers.
Lead generation and obtaining new lead has been an important part of making new sales and now internet marketing becomes a norm to generate leads.
Generating leads through your multiple online marketing efforts can help you increase sales, both online and offline.
but is digital marketing aka content marketing aka internet marketing is good for you? period
With multi fold increase in online marketing, buyers doing there own research to find best they can get using social media, search engines, product reviews and blogs.
This leads to change the old strategy of “seller go to buyer” with new “buyer coming to seller” forcing businesses to build strong online presence.
Every business is branding online to attract potential buyers and bringing new ways to generate leads.
Research says
“By 2019 $103 billion expected to be spend on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable television advertising combined.”
So why don’t you able to do digital marketing ? why your website is not able to generate leads?
Reason is certainly the learning curve and money you need to spend on digital marketing.
The truth is you are already in a business that need your time and efforts,
Where the hell is time to learn SEO, Analytics, data visualization, website optimization and other online marketing skills. Your plate is already full isn’t it ?
You can hire an online marketing firm for all of your marketing needs ( if that’s the case you might not be reading this article : ) but that’s a long time investment and not sure shot result oriented.
Hiring right person/firm is itself a big bet after all.
Because most firms don’t know your business the way you know. They know how to do SEO , how to bring traffic but most of them don’t know how to do SEO in your niche, how to bring potential customer to your website.
No surprise Most of our clients burnt there pockets by hiring wrong persons before they joined us.
what is the solution then ?
Before giving you step by step solution I like to ask you a question :
“Do you want leads or do you want traffic to your website?”
Most of the time you read online saying you need SEO because
‘You need traffic because’
‘You need leads.’
But that’s not true, you don’t need to wait for months to hit the bulls eye using SEO or online marketing.
It’s misconception that SEO or online marketing can bring revenue every time. Just look at the money you spend for months on it and they claim they can bring traffic to your website.
You started a business not to feed SEO/marketing firms for month before asking for returns.
Your business need leads right from its starting and that’s what you should pay for. Isn’t it right?
[emphasisbold]So #1 solution is to join those who already generating leads[/emphasisbold]
Yes you heard it right. Why reinvent the wheel? when you can just rebrand it.
Look for companies who already doing lead generation for businesses similar to you.
They already invested in online marketing, SEO, digital marketing, you can buy directly from a source or those who can help you in lead generation right from the starting.
these paid leads can be your eyes and mouth for bringing more leads as well as traffic to your site.
#2 Ask these leads to subscribe to your website, i.e. build your subscribers list
Delight them with your after sales services,
The email addresses you gather can be used for your email marketing efforts, which are still one of the most effective ways to increase sales.
send them newsletters, remind them how you care about them.
#3 Ask for referrals
Referral might be an old trick but it work if you performing it correctly.
People have tendency not to leave someone until it ain’t broke. This fits in business too.
Your old customers will refer you if they are delighted by you, cared by you. They bring more customers to you.
#4 Repeat steps 1 to 3
Yes repeat it as many times you need it.
There is no loss, there is no wait.
You are getting what you paid for plus you are making money by the extra efforts you are applying on it.
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