We are going to discuss about the basic of Lead generation which will help you get more leads on your business.
There is no hidden secret that when you launch a business with the intention to create sales for your products or services, the most important activity is to generate relevant customers.
And technically these potential, unknown hidden customers are known as leads.
Without these potential customers, a business won’t be able to survive in the marketplace or
maybe in some cases, it won’t even survive the loss threshold criteria you did not want to meet.
Leads are the people/entities etc., who are classified as interested buyers or target audience, without whom you cannot sell your offerings.
Being in business you have already understood that without having someone interested in your offering, making a sale is next to impossible. Right?
So to get returns from your products, you have to concentrate on every lucrative marketing effort to search out new leads or those that your competitors are targeting.
You should make sure that the leads you receive are qualitative, and not just quantitative.
After all, you need someone who would want to buy your service/product or who can be converted into the one, not someone whose preferences are nowhere near to your offering.
Let me tell you the Basic of Lead Generation –
The basic of Lead Generation is comprised of the two exquisitely used marketing methods-
Inbound marketing and
Inbound marketing is the process of assisting potential customers in finding your company even before they go about making a purchase.
Inbound marketing use methods to convert the early awareness into preference for the brand and then to leads and revenue.
Outbound marketing basically amplifies the inbound efforts and targets specific opportunities.
Outbound channels your company content and message to prospects through rented attention, with a call-to-action attached.
Thus, your business receives that extra push to drive a lead down the funnel.
Combination : A win win strategy for you.
You can generate leads exponentially and increase the company’s revenue, discovering new leads/customers every day by combining both these marketing methods.
Here is how you can combine Inbound and Outbound marketing:
Marketers often find new ways to connect with potential buyers (leads) through advertising, email blasts and other techniques, some of which are mentioned below:
- Conferences and Trade shows
- Direct mail and Print Advertising
- Social Media and Online Advertisements
- Search engine optimization for online businesses
- Webinars and Virtual Events
- Public Relations
Several agencies like SalesExpert.me that help with lead generation in real-time and others that provide a rich database of leads through intensive market research.